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When Texas Sen. Ted Cruz took the stage at Liberty University last March to launch his bid for the White House, both the location of his announcement and the first words of his campaign made his election strategy clear: he wants conservative religious votes.
“God bless Liberty University,” Cruz said of the evangelical Christian school, eliciting a peal of cheers from the roughly 10,000 people in attendance.
He added: “I am thrilled to join you today at the largest Christian university in the world.”
Cruz went on to deliver a speech riddled with references to right-wing Christianity, marching around the stage with the air of a revival preacher.
But the whole spectacle was a bit misleading: It was later revealed that students were required to attend the convocation, sparking grumblings that Cruz was exaggerating his popularity with evangelicals. Yet over the next few months, Cruz continued to make a concerted effort to court theological conservatives, and the