Paddy scannell biography of william
Biography..
Broadcasting and time.For-anyone-as-someone structures
For-anyone-as-someone structures Paddy Scannell UNIVERSITY OF WESTMINSTER 1. The communicative structures of everyday existence Radio, TV and newspapers are part of anyone’s life in a post-traditional society.
In a country like Britain everyone without exception makes use of them on a daily basis. An obvious conclusion to draw from this is that the media must be organized in such ways that anyone and everyone can use and understand them.
This does not necessarily mean that everyone will like them (will want to read this or that newspaper, watch this or that programme).
Biography.
But it must mean that newspapers, radio and TV programmes are so designed as to be intelligible to just about everyone. To whom then, do the media ‘speak’? Who do they address, and how? If, say, a TV programme is watched by 15 million people, how is watching that programme experienced by all those millions?
AUTHOR.
Do they find that they are addressed as a multitude? As all those millions? As